FAQs
what does a real estate agent do?
Real estate agents do much more than handle paperwork and communication. We act as fiduciaries, legally and ethically bound to represent our clients' best interests. This can mean different things depending on whether we're working with buyers or sellers, tenants or landlords. For sellers and landlords, we focus on marketing: identifying a property's strengths and challenges, and strategizing to maximize its value. As negotiators, we manage the complex dynamics of a transaction, balancing emotions, misunderstandings, and different personalities to reach a mutually beneficial agreement.
HOW DO YOU APPROACH MARKETING A PROPERTY?
A modern approach. Marketing in real estate is diverse, encompassing digital ads, social media, traditional media, and targeted events like open houses. Our approach is like storytelling: we craft a narrative around your property's unique attributes, whether it's a residential, commercial, or investment property. Our marketing strategies are both an art and a science, informed by a deep understanding of the property's characteristics and the market.
When marketing a property, I believe research and preparation is key. I will personally do the research, draw the property floor plan and create the drone video. See my Instagram page for drone footage.
is an agent necessary in a hot market?
Absolutely. In a buoyant market, the role of an experienced agent is crucial. We provide objective insights into your property's strengths and challenges and utilize professional marketing strategies to ensure optimal exposure and the best possible deal. While no agent can promise a problem-free transaction, our experience allows us to anticipate and address potential issues effectively.
why is your commission higher than some other agents?
As Warren Buffett's mentor Ben Graham said, "Price is what you pay, value is what you get." Choosing an agent based solely on lower fees can mean sacrificing experience and marketing quality. Our commission reflects our commitment to delivering the best results for your most valuable asset.
what are your thoughts on dual agency?
Dual agency, where an agent represents both buyer and seller, is legal in some states but comes with potential conflicts of interest. While some successful transactions occur under dual agency, the potential for biased decision-making, influenced by the prospect of double commission, is a concern. To avoid these conflicts, I focus solely on representing either the seller or the buyer in a transaction, not both. This ensures my clients receive dedicated, unbiased service.