Visibility has always been the key to success—whether in business or real estate—but the way we achieve it has transformed dramatically. I remember hearing stories from seasoned agents about the days when billboards, signs, and newspaper ads were the go-to methods to get noticed. It was all about catching the eye of someone driving by or flipping through the classifieds.

Today, the game has changed. Visibility isn’t just physical anymore—it’s digital. It’s about making sure you show up in the right searches, with the right keywords, and in the right feeds. While billboards and signs still play a role, algorithms and SEO have added a whole new layer to how we capture attention.

But one thing hasn’t changed: the importance of visibility. Whether it’s on a sign or a social media feed, the goal remains the same—making sure your product stands out, grabs attention, and leaves a lasting impression. In this fast-paced, digital world, being seen is more crucial than ever.